Becoming an Airbnb Superhost—what does that mean? It’s like earning a gold star for being the best host. It shows that you're great at making guests feel welcome and helps you stand out on Airbnb.
The Superhost badge isn't just a symbol; it's a mark of trust, excellence, and dedication to the Airbnb community guidelines. Whether you're a host aiming to boost bookings or a guest seeking the best stay, understanding what it means to be a Superhost can make all the difference.
In this brief guide, we'll explore the ins and outs of Airbnb's Superhost program, from earning the badge to why it matters for both hosts and travelers.
What Is an Airbnb Superhost?
Airbnb Superhosts are top-tier hosts recognized for consistently delivering outstanding hospitality. The Superhost badge is awarded to those who meet strict criteria, showcasing their commitment to providing exceptional guest experiences.
This badge not only boosts credibility but also increases visibility on the platform.
Achieving this status requires dedication to maintaining high standards in hosting, such as maintaining a high response rate, earning excellent reviews, and rarely canceling bookings. Superhosts are recognized for their reliability, responsiveness, and overall guest satisfaction.
How to Become a Superhost on Airbnb
Becoming a Superhost isn’t just about hosting guests; it’s about going above and beyond in every aspect of the guest experience. Here’s how you can qualify:
Qualifying as a Superhost: Criteria You Need to Meet
To become a Superhost, you need to:
- Complete at least 10 stays within the past year.
- Maintain a response rate of 90% or higher.
- Have a cancellation rate of less than 1%.
- Earn an overall rating of 4.8 or higher based on guest reviews.
How Many Reviews Do You Need to Be a Superhost on Airbnb?
You need a minimum of 10 completed stays or experiences within a year, with an average rating of 4.8 or above. Reviews are crucial as they reflect your ability to deliver a great guest experience consistently.
What Happens When You Become a Superhost?
Once you become a Superhost, you’ll receive a badge on your profile, increased visibility in search results, and access to exclusive benefits like early access to new Airbnb features.
What’s the Difference Between an Airbnb Host and a Superhost?
While all Airbnb hosts provide accommodation, Superhosts stand out for their exemplary service. Let’s break down the differences:
A regular host meets Airbnb’s basic requirements, while a Superhost exceeds expectations with top-notch service, earning consistently high ratings and a proven track record of reliability.
Can a Co-Host Become a Superhost?
Yes, a co-host can contribute to achieving Superhost status, but the primary host’s account will receive the badge. The co-host must also uphold the same standards of excellence in guest interaction and property management.
Benefits of Being a Superhost on Airbnb
Superhosts enjoy several advantages that make the hosting journey more rewarding. These benefits can significantly enhance your hosting experience:
- Increased Visibility: Superhosts are featured prominently in search results, leading to up to a 20% increase in views compared to other listings . This increased visibility makes it easier for potential guests to find your property.
- Higher Booking Rates: Guests are 50% more likely to book with Superhosts due to their proven track record of excellent service, resulting in higher occupancy rates and more consistent bookings .
- Trust and Credibility: The Superhost badge signals trust and reliability, with 70% of guests specifically looking for Superhost listings when booking a stay . This increased confidence can lead to more bookings and positive reviews.
- Exclusive Rewards: Superhosts receive special bonuses, including travel coupons worth up to $100, priority customer support, and early access to new Airbnb features, further enhancing their hosting experience .
- Potential for Higher Earnings: Superhosts often earn up to 20% more than regular hosts, thanks to their enhanced visibility and trustworthiness, allowing them to charge higher rates and enjoy better overall earnings .
- Guest Loyalty: Superhosts build strong relationships with their guests, leading to a 25% increase in repeat bookings . Guests who have a great experience with a Superhost are more likely to return and leave glowing reviews.
Does Superhost Status Matter?
Absolutely. Superhost status enhances your profile’s visibility, attracts more bookings, and often justifies higher nightly rates due to the trust associated with the badge.
Do Superhosts Get More Bookings?
Yes, Superhosts tend to receive more bookings because guests prefer to stay with hosts who have a proven track record of excellent service. The badge signals trustworthiness, making your listing more attractive.
How Much Do Airbnb Superhosts Make?
Superhosts often earn more than regular hosts, thanks to increased bookings and the ability to charge premium rates. The financial benefits can be substantial, especially in competitive markets.
Is It Better to Book With a Superhost on Airbnb?
Booking with a Superhost offers peace of mind. Guests can expect a higher level of service, reliability, and overall satisfaction, making their stay more enjoyable.
Maintaining Your Superhost Status
Maintaining your Superhost status on Airbnb requires consistent effort and attention to detail. Here are key strategies to help you keep that coveted badge:
- Consistently Provide Excellent Service: Always prioritize your guests' needs and ensure a smooth, pleasant experience. Respond promptly to inquiries, address issues quickly, and go the extra mile to make guests feel welcome.
- Maintain High Ratings: Aim to receive a five-star rating from at least 80% of your guests. Encourage satisfied guests to leave positive reviews by providing exceptional service and following up with a polite reminder after their stay.
- Stay Responsive: Ensure your response rate remains above 90% by replying to all messages within 24 hours. Quick, clear communication is key to maintaining guest satisfaction.
- Avoid Cancellations: Keep your cancellation rate low (preferably zero) by managing your calendar carefully and avoiding double bookings. If cancellations are unavoidable, handle them professionally and with empathy.
- Host Regularly: To keep your Superhost status, you need to host at least ten stays or three reservations that total 100 nights within a year. Regular hosting shows Airbnb that you're an active and reliable host.
- Continuously Improve: Stay updated with Airbnb's policies and features, and seek feedback from guests to identify areas for improvement. Regularly updating your listing and refining your hosting practices can help you maintain your Superhost edge.
Frequently Asked Questions (FAQs) about Airbnb Superhost
Is Airbnb Plus Better Than Superhost?
Airbnb Plus and Superhost status both signify quality but serve different purposes. Airbnb Plus focuses on beautifully designed, well-vetted homes, while Superhost status highlights hosts who consistently provide exceptional service.
Which Is Better: Superhost or Guest Favorite?
Superhost status reflects ongoing excellence in hosting, whereas Guest Favorite is a temporary recognition based on recent guest preferences. While both are valuable, Superhost status offers a more enduring advantage.
Did Airbnb Get Rid of Superhost?
No, Airbnb continues to support and promote the Superhost program to recognize top-performing hosts and ensure high-quality stays for guests.
How Does the Airbnb Community Support Superhosts?
The Airbnb community supports Superhosts through forums, meetups, and events where hosts can share experiences, learn best practices, and stay motivated to keep improving.
Airbnb Luxe vs. Superhost: What’s the Difference?
Airbnb Luxe features high-end, luxury properties with premium services, while Superhost status highlights the host’s quality of service across any property type. Both cater to different market segments but share a commitment to excellence.
Why Do Travelers Prefer Booking With Superhosts?
Travelers prefer booking with Superhosts because they can trust these hosts to deliver a consistent, high-quality experience. This trust leads to more bookings, positive reviews, and long-term success for Superhosts.