Residential Assisted Living Business Plan: Step By Step Guide

What Is An Assisted Living Business Plan?

A residential assisted living business plan overviews your facility as it currently is and outlines your growth strategy for the next few years. It describes your company's aims and objectives for achieving them. Market analysis/research is also included to back up your goals.

Why You Need a Business Plan for Your Assisted Living Business

A business plan is required if you want to open a new assisted living facility or expand an existing one. A business plan can enable you to raise funds and plan the expansion of your assisted care facility in order to maximize your chances for smooth sailing, and enjoy the benefits of success.

Additionally, your assisted living business plan should be revised on a yearly basis as your business develops and evolves.

Organization and Clarity

Clarity of vision or organization signifies that you comprehend exactly what you're doing and where you're headed. When considering clarity, it is critical to consider the following four factors:

• What exactly is your business?
• Who are you as an individual?
• What you're up to concerning the business?
• Where are you going with the business?

The clarity communicates that you recognize where you're about to start, where you'll equalize, when you'll become profitable, what your backup is, and all the specifics that complement these.

And they are necessary for establishing a business plan that will convert to financial support and acquiring funds to start your assisted living business, which brings us to the next key component of a business plan.

Data Gathering

Data is power in today's corporate world. Your target audience and customer data is critical to how businesses connect with their prospects.

The data collecting methods you employ are vital to personalizing your marketing automation, delivering essential information to sales teams, and actually providing a better experience to your clients.

Customer data collection should be a key concern for every organization. However, just acquiring data is not always beneficial. The data collection procedures you employ are also crucial.

To be usable, that data must have the proper structure and context; else, it is just a spontaneous set of facts with no meaningful guidance for how it may be utilized in a commercial setting.

Data in the right context will assist you in making actual, data-backed decisions that will propel your business ahead.

Raising Capital

A business plan demonstrates that you have a real direction, which is what investors are looking for.

A well-thought-out business strategy demonstrates to investors that you possess a strong understanding and enables you to express that idea so that people will basically invest in you.

Here are a few things to keep in mind.

With no proper business plan:

• No bank will lend you money, and no private investor or lender will lend you money.
• People will not take you or your company seriously.
• Investors will be puzzled as to what you're already doing and where you wish to take it.
• Investors will assume you have fuzzy notions about what you're working on and where you wish to take it.

To be clear, regardless of industry, a business plan is an important phase in the beginning stages of any business. A business plan helps you to create a well-thought-out strategy that specifies where you wish to take it.

A business plan also enables you to advance. It distinguishes you from others who are only looking to start a business to people who are genuine about owning and operating a successful company.

Helps with Market Analysis

A business plan compels you to conduct thorough market analysis, which is vital for understanding the competitive landscape and identifying your target demographic. In the assisted living industry, knowing the needs and preferences of potential residents, such as age groups, income levels, and care requirements, helps you tailor your services effectively. 

Market research also uncovers the strengths and weaknesses of competitors, allowing you to differentiate your facility through unique offerings. 

By analyzing trends, regulations, and demand forecasts, you can position your business strategically in the market, ensuring that it meets the current and future needs of your community.

Operational Roadmap

An assisted living business plan serves as an operational roadmap by outlining the day-to-day management structure, staffing needs, and procedural workflows. It helps define key roles, such as caregiving staff, administrative personnel, and healthcare professionals, ensuring adequate coverage and compliance with industry standards. 

The plan also details protocols for resident care, emergency response, and safety measures, which are critical in maintaining high-quality service. 

Additionally, it includes policies to manage regulatory compliance, such as adhering to health codes and licensing requirements, ensuring your facility operates smoothly and avoids legal or operational disruptions that could impact service quality.

Risk Management

A business plan helps identify potential risks and create strategies to mitigate them, ensuring the long-term stability of your assisted living business. Risks could include regulatory changes, increased competition, staffing shortages, or unexpected operational costs. 

By outlining contingency plans, such as diversifying revenue streams, improving staff training, or implementing new technologies, you prepare the business to navigate these challenges. 

Additionally, a risk management section in your plan shows investors and stakeholders that you are proactive and capable of handling uncertainties, fostering trust and confidence in your business's future.

Financial Planning and Projections

Financial planning and projections are essential for the long-term success of an assisted living business. A business plan provides detailed financial forecasts, outlining startup costs, operating expenses, and projected revenues. This includes budgeting for staff salaries, facility maintenance, insurance, medical supplies, and marketing. 

Accurate financial projections help ensure adequate cash flow management, allowing the business to cover costs and plan for growth. These forecasts are also critical when seeking financing, as investors and lenders will scrutinize the business's ability to generate consistent profits. 

By setting realistic financial benchmarks, the plan helps monitor performance and adjust strategies as needed.

Facilitates Growth and Expansion

A business plan plays a critical role in facilitating growth and expansion by providing a structured framework for scaling your assisted living business. As your facility grows, the plan can be adjusted to reflect new goals, such as adding more locations, expanding services, or improving care standards. It allows you to outline necessary resources, including staffing, technology, and infrastructure, and helps identify new market opportunities. 

Additionally, the financial projections in your plan can help secure further investment or financing for expansion. Regularly updating your business plan ensures you remain on course for sustainable growth while adapting to industry changes.

Components of an Assisted Living Business Plan

Company Executive Summary

Your executive summary introduces your business plan, which is usually the final component you create because it summarizes each vital feature of your strategy.

The purpose of your Executive Summary is to pique the reader's interest instantly. It explains your facility's nature and state. It answers questions like: is it a new company, do you have an already existing assisted living facility that you want to expand, or do you run a network of assisted living facilities?

Following that, offer an outline of each of your plan's subsequent components. For instance, give a quick summary of the assisted living facility business. Talk about the sort of assisted living home you run.

Provide information about your immediate rivals. Provide an outline of your target audience. Give an overview of your marketing strategy. Determine who the essential members of your team are. Also, provide a summary of your budget statement and general financial plan.

You should describe the sort of assisted living home you run in your company analysis. For example, you could operate any of the following categories of assisted care facilities:

Residential Living

This sort of facility is designed for seniors who require limited assistance and can maintain their daily activities without the need for intensive healthcare monitoring.

Memory Care

This sort of assisted living facility focuses on supporting elders who have Alzheimer's disease or dementia.

Rehabilitation

This residential assisted living center serves elders who require speech, physical, or occupational treatment or therapy.

Industry Analysis

In this section, you must offer a summary of the assisted living home. This may appear to be redundant, but it serves several purposes.

First and foremost, studying the assisted care facility market will educate you. It aids your understanding of the business and the market in which you operate.

Besides, market research may also help you enhance your approach, especially if you identify market trends.

Another benefit of conducting market research is to demonstrate to readers that you are an authority in your field. You accomplish this by performing the study and incorporating it into your strategy.

Questions to consider:

• What is the size of the assisted living facility business?
• Is the market falling or rising?
• Who are the industry's leading competitors?
• Who are the industry's leading suppliers?
• What are the current industry trends?

Customer Analysis

The customer analysis part of your assisted care business plan must include information about the clients you currently represent and/or anticipate representing.

The segments include families of seniors who require little to no support, families of seniors who require help with everyday living, and families of seniors who require memory care.

As you would expect, the client segment(s) you select will have a significant influence on the sort of assisted living home you run.

Relatives of seniors in need of minimum care, for example, would clearly seek different services and therefore would respond to various marketing efforts than relatives of seniors in need of memory care.

Try to categorize your target market based on their demographic and psychographic characteristics.

In terms of demographics, provide information on the location, genders, ages, and income levels of the clients you want to serve. Because most assisted living facilities serve people who live in the same town or city, such demographic data is readily available on government websites.

Psychographic analyses describe your target clients' interests and demands. The better you understand and identify these demands, the better you will be able to attract and keep clients.

Competitive Analysis

Your competitive analysis must identify and prioritize your company's direct and indirect competition. Other assisted living institutions are your direct competition.

Indirect rivals are alternatives to direct rivals that seniors might consider. This comprises communities, senior care services, and adult daycare facilities. You must highlight such competition to demonstrate that you recognize that not every senior who needs help will join an assisted living facility.

In terms of direct competition, you should list all of the other assisted care facilities with whom you compete. It is very likely that your immediate competition will be residential assisted care facilities established relatively near your site.

Include a summary of the businesses and a list of their weaknesses and strengths for each competitor. It is hard to know all about your competition unless you have already worked for them. However, you should still be able to learn important information about them, such as:

The last element of your competitive analysis should identify your areas of competitive edge:

• Will you give excellent service?
• Will you offer services that your rivals do not?
• Will you make it more convenient or quicker for individuals to use your facility?
• Will you provide additional social and physical activities?
• Will you lower your prices?

Consider how you will surpass your competitors and include them in this segment of your plan.

Marketing Plan

A marketing strategy has typically included the four P's: price, promotion, place, and product. Your marketing plan for an assisted living business should contain the following:

Price

Outline the prices you want to charge and also how they compare to those of your rivals. Basically, the product and pricing sub-sections of your marketing strategy describe the services you provide as well as their rates.

Place

The location of your assisted care facility is very important. Specify your location and explain how it will influence your progress (revenue generation…). Is your assisted living home, for example, in a neighborhood or close to a hospital? Explain how your location could be advantageous for acquiring customers.

Promotions

The promotion part is the final component of your assisted care home marketing strategy. You will explain how you will drive customers to your site in this section (s). You could explore the following promotional strategies:

• Local newspaper and magazine advertisements
• Contacting local websites
• Inclusion of the company in relevant web directories
• Handbills and flyers
• Marketing campaigns on social media
• Advertisement on local radio

Product

You should restate the kind of assisted care home that you noted in your company analysis in this section. Then in detail, describe the precise services you want to offer.

Will you organize physical fitness programs and provide exercise equipment, Have you considered providing pet accommodation, on-site events and activities, or transport services in addition to the regular services provided by an assisted living facility?

Services and Care Plan

Highlight the care services offered, the details of medical, personal, and social services (e.g., bathing, medication management, therapy).

Note the staffing requirements, qualifications and roles for caregivers, nurses, administrative staff, etc. Also, include special programs like memory care, physical therapy, recreational activities, etc.

Highlight the level of care, eplain whether it’s a general facility or offers specialized care (e.g., dementia, Alzheimer’s).

Risk Analysis

Analyze the market risks, changes in regulations, healthcare advancements, or market saturation. Include operational risks too e.g, staffing shortages, resident health issues, or legal challenges. Finally, consider financial risks like unexpected costs, lower-than-expected occupancy rates.

Operation plan

While the previous part of your business strategy described your objectives, your operations plan discusses how you will achieve them. Your operation's strategy should be split into two parts as shown below.

Daily Short-term Structure

Daily short-term procedures encompass all aspects of running an assisted living home, such as housekeeping, healthcare and support, food services, and so on.

Long-term goals

Long-term objectives are milestones that you aim to reach. These may include the dates when you hope to accomplish 100 percent occupancy or $X in income. It may also include when you anticipate opening a new branch of our assisted living facility.

Finance

Since business plans are typically strategies for the next 5 years of your business, your financial statement should be broken out monthly or quarterly for the first year and then annually for the following 4 years in your financial plan.

Your income statement, balance sheet, and cash flow statements are all part of your financial statements.

Income Statements

An income statement is often known as a profit and loss statement (or P&L). It displays your earnings and then deducts your expenditures to determine whether or not you made a profit.

You will make assumptions while creating your income statement. For example, will you have 10 or 120 residents? Will sales increase by 2% or 10% each year?

As you might expect, the assumptions you make will have a significant influence on your company's financial predictions. Gather as much knowledge as possible to try to ground your assumptions in actuality.

Cashflow Statements

A cash flow statement can help you decide how much funds you need to start or develop your company, as well as ensure that you never run out of funds. What most startups and business managers don't comprehend is that you may make a profit while still running out of money and going bankrupt.

Balance Sheets

Your liability and assets are shown on your balance sheet. While balance sheets can contain a lot of information, try to keep them as simple as possible.

For example, spending a lot of money to build up an assisted living facility will not generate immediate revenue. However, it is an asset that should help you earn money for many years to come.

Similarly, if a bank sends you a $100,000 check, you do not have to repay it straight away. Instead, that is a debt (liability) that you will repay over time.

P.S: Include the following major costs in your balance sheets and income statement when beginning or expanding a residential assisted care business:

• Location build-out, (construction and design expenses, and so on).
• Equipment costs, including support devices, surveillance/security, and medical devices
• Payroll (salary paid to employees)
• Commercial insurance
• Taxes and licenses
• Expenses for legal counsel

Appendix

Add your complete financial predictions to your plan's appendix, as well as any supporting materials that make your strategy more convincing. You may, for instance, submit your facility layout or site lease.

Choosing the Right Location for Your Residential Assisted Living Facility

Selecting the right location for your residential assisted living facility is one of the most crucial decisions in your business planning process. The location affects everything from accessibility and market demand to operating costs and resident satisfaction. 

A well-chosen location can enhance your facility’s appeal, ensure compliance with zoning laws, and support the overall success of your business. This article outlines key factors to consider when choosing the right location for your residential assisted living facility.

1. Demographic Considerations

The demand for assisted living services is largely driven by local demographics. When choosing a location, it’s important to assess the population’s age distribution, income levels, and health care needs. Here are some demographic factors to evaluate:

• Aging Population: Look for areas with a high percentage of seniors aged 65 and older. These are the primary users of assisted living services. Areas with rapidly growing elderly populations may present long-term opportunities.
• Income Levels: Your target market should have the financial ability to afford assisted living services. Many assisted living facilities are privately funded by residents or their families, so evaluating the community’s income levels will help determine if the area can support your pricing structure.
• Health Care Needs: Consider the prevalence of health conditions such as Alzheimer’s, dementia, or mobility issues in the local senior population. Offering specialized services in areas with high needs can differentiate your facility from competitors.

2. Accessibility and Proximity to Medical Services

Accessibility is a key factor in ensuring that residents, staff, and family members can easily reach your facility. Additionally, proximity to medical services is essential for providing timely and efficient healthcare to your residents. Factors to consider include:

• Transportation: Ensure the location is accessible by public transportation and major roadways. Family members and staff should be able to visit the facility easily, and emergency services should have quick access.
• Proximity to Hospitals and Clinics: Being near hospitals, clinics, and specialized medical centers is crucial for providing quality care. In the event of a medical emergency, you want to minimize travel time for residents needing hospitalization or specialized treatment.
• Local Amenities: Residents often appreciate access to local amenities such as parks, shopping centers, or recreational areas. Proximity to these amenities can enhance their quality of life and create a more homelike atmosphere.

3. Zoning and Regulatory Compliance

Assisted living facilities are subject to various zoning laws and regulatory requirements that can vary by city or state. Before selecting a location, you must ensure that the property complies with local zoning regulations for healthcare or residential facilities. Consider the following:

• Zoning Restrictions: Not all properties are zoned for assisted living facilities. You’ll need to check with local zoning authorities to ensure the location allows for a residential care facility. In some cases, you may need to apply for a zoning variance or special permit.
• Licensing and Permits: Each state has specific regulations regarding the licensing and operation of assisted living facilities. These regulations dictate the number of residents you can house, staffing requirements, and facility design standards. Make sure the location meets all state and local regulatory requirements.
• Building Codes: The building must meet specific codes related to fire safety, accessibility, and sanitation. This may include installing sprinkler systems, wide hallways for wheelchair access, and adequate emergency exits.

4. Building or Renovating to Meet Assisted Living Standards

Once you’ve selected a potential location, consider whether the building is suitable for use as an assisted living facility or if renovations will be necessary. The physical environment must meet the needs of elderly residents while also complying with health and safety standards. Here’s what to consider:

• Space and Layout: The building must have adequate space to accommodate residents, staff, and common areas. Assisted living facilities typically require private or semi-private rooms, dining facilities, recreation areas, and medical care rooms. The layout should also promote safety and ease of movement for elderly residents.
• Accessibility Modifications: Depending on the building’s current state, you may need to make modifications for accessibility. This includes installing ramps, elevators, grab bars in bathrooms, and wide doorways that accommodate wheelchairs and walkers.
• Safety Features: Assisted living facilities must prioritize resident safety. Ensure the building has safety features such as smoke detectors, fire extinguishers, emergency lighting, and security systems to protect residents and staff.

5. Cost of Property and Renovations

Your budget will significantly influence your choice of location. Whether you’re buying or leasing property, the cost of the building and any necessary renovations must align with your financial plan. Key financial factors to consider include:

• Purchase or Lease Costs: The cost of purchasing or leasing property can vary greatly depending on the area. High-demand areas may offer more potential residents but come with higher property prices, while more affordable areas may require additional marketing efforts to attract residents.
• Renovation Costs: If the building requires substantial renovations to meet assisted living standards, factor these costs into your budget. This includes installing safety equipment, accessibility features, and making upgrades to comply with building codes.
• Operating Costs: Consider the long-term operating costs associated with your chosen location. This includes utility costs, property taxes, maintenance, and staffing expenses, which can vary based on the area.

6. Community Support and Integration

Integrating your assisted living facility into the local community can foster goodwill and make your facility more attractive to potential residents. Engaging with the local community can also create partnerships with nearby organizations and healthcare providers. Some factors to consider include:

• Community Reputation: Choose a location with a strong reputation for being a safe and welcoming place to live. A good community reputation can be a major selling point for potential residents and their families.
• Local Partnerships: Building relationships with nearby healthcare providers, senior centers, and community organizations can enhance the services you offer. These partnerships can lead to referrals and shared resources that benefit both your facility and the community.

Choosing the Right Location for Your Residential Assisted Living Facility

Selecting the right location for your residential assisted living facility is one of the most crucial decisions in your business planning process. The location affects everything from accessibility and market demand to operating costs and resident satisfaction. 

A well-chosen location can enhance your facility’s appeal, ensure compliance with zoning laws, and support the overall success of your business. This article outlines key factors to consider when choosing the right location for your residential assisted living facility.

1. Demographic Considerations

The demand for assisted living services is largely driven by local demographics. When choosing a location, it’s important to assess the population’s age distribution, income levels, and health care needs. Here are some demographic factors to evaluate:

• Aging Population: Look for areas with a high percentage of seniors aged 65 and older. These are the primary users of assisted living services. Areas with rapidly growing elderly populations may present long-term opportunities.
• Income Levels: Your target market should have the financial ability to afford assisted living services. Many assisted living facilities are privately funded by residents or their families, so evaluating the community’s income levels will help determine if the area can support your pricing structure.
• Health Care Needs: Consider the prevalence of health conditions such as Alzheimer’s, dementia, or mobility issues in the local senior population. Offering specialized services in areas with high needs can differentiate your facility from competitors.

2. Accessibility and Proximity to Medical Services

Accessibility is a key factor in ensuring that residents, staff, and family members can easily reach your facility. Additionally, proximity to medical services is essential for providing timely and efficient healthcare to your residents. Factors to consider include:

• Transportation: Ensure the location is accessible by public transportation and major roadways. Family members and staff should be able to visit the facility easily, and emergency services should have quick access.
• Proximity to Hospitals and Clinics: Being near hospitals, clinics, and specialized medical centers is crucial for providing quality care. In the event of a medical emergency, you want to minimize travel time for residents needing hospitalization or specialized treatment.
• Local Amenities: Residents often appreciate access to local amenities such as parks, shopping centers, or recreational areas. Proximity to these amenities can enhance their quality of life and create a more homelike atmosphere.

3. Zoning and Regulatory Compliance

Assisted living facilities are subject to various zoning laws and regulatory requirements that can vary by city or state. Before selecting a location, you must ensure that the property complies with local zoning regulations for healthcare or residential facilities. Consider the following:

• Zoning Restrictions: Not all properties are zoned for assisted living facilities. You’ll need to check with local zoning authorities to ensure the location allows for a residential care facility. In some cases, you may need to apply for a zoning variance or special permit.
• Licensing and Permits: Each state has specific regulations regarding the licensing and operation of assisted living facilities. These regulations dictate the number of residents you can house, staffing requirements, and facility design standards. Make sure the location meets all state and local regulatory requirements.
• Building Codes: The building must meet specific codes related to fire safety, accessibility, and sanitation. This may include installing sprinkler systems, wide hallways for wheelchair access, and adequate emergency exits.

4. Building or Renovating to Meet Assisted Living Standards

Once you’ve selected a potential location, consider whether the building is suitable for use as an assisted living facility or if renovations will be necessary. The physical environment must meet the needs of elderly residents while also complying with health and safety standards. Here’s what to consider:

• Space and Layout: The building must have adequate space to accommodate residents, staff, and common areas. Assisted living facilities typically require private or semi-private rooms, dining facilities, recreation areas, and medical care rooms. The layout should also promote safety and ease of movement for elderly residents.
• Accessibility Modifications: Depending on the building’s current state, you may need to make modifications for accessibility. This includes installing ramps, elevators, grab bars in bathrooms, and wide doorways that accommodate wheelchairs and walkers.
• Safety Features: Assisted living facilities must prioritize resident safety. Ensure the building has safety features such as smoke detectors, fire extinguishers, emergency lighting, and security systems to protect residents and staff.

5. Cost of Property and Renovations

Your budget will significantly influence your choice of location. Whether you’re buying or leasing property, the cost of the building and any necessary renovations must align with your financial plan. Key financial factors to consider include:

• Purchase or Lease Costs: The cost of purchasing or leasing property can vary greatly depending on the area. High-demand areas may offer more potential residents but come with higher property prices, while more affordable areas may require additional marketing efforts to attract residents.
• Renovation Costs: If the building requires substantial renovations to meet assisted living standards, factor these costs into your budget. This includes installing safety equipment, accessibility features, and making upgrades to comply with building codes.
• Operating Costs: Consider the long-term operating costs associated with your chosen location. This includes utility costs, property taxes, maintenance, and staffing expenses, which can vary based on the area.

6. Community Support and Integration

Integrating your assisted living facility into the local community can foster goodwill and make your facility more attractive to potential residents. Engaging with the local community can also create partnerships with nearby organizations and healthcare providers. Some factors to consider include:

• Community Reputation: Choose a location with a strong reputation for being a safe and welcoming place to live. A good community reputation can be a major selling point for potential residents and their families.
• Local Partnerships: Building relationships with nearby healthcare providers, senior centers, and community organizations can enhance the services you offer. These partnerships can lead to referrals and shared resources that benefit both your facility and the community.

Free Assisted Living Business Plan Template

You've arrived at the appropriate places to develop your business plan for an assisted care home. The template below will help you write each component of your Assisted Living Facility Business Plan:

Free Assisted Living Business Plan Template

Adding PMS To Your Assisted Living Business Plan

Be sure to throw in the need for property management software somewhere in your business plan. The sole purpose of writing a business plan is to outline and make clear your business strategies, which subsequently leads to smooth revenue generation.

Hence, effective assisted living business management practices like task automation should not be left out of your plan.

Choose a trusted and seamless assisted living property management system like Booking Ninjas, and you don’t have to stress about operational activities like bookkeeping, reporting, reservation systems, and so on.

Our Salesforce-powered cloud-based solution provides you with everything you've ever needed to fulfill the greatest residential assisted living services for your customers. Say goodbye to clogged integrations and confusing interfaces.

With the Booking Ninjas system, you get a complete system that is simple to use at first glance, minimum features that are tailored to your specific needs, and 100% 24/7 customer service from our very finest. It's the most straightforward offer you'll ever find.

Here's why it's important to include PMS in your plan:

1. Streamlined Operations: A PMS helps manage various aspects of your assisted living facility, such as resident data, billing, scheduling, and maintenance. This reduces manual errors and improves operational efficiency, enabling staff to focus more on resident care.
2. Enhanced Resident Care: PMS systems often integrate health monitoring, medication management, and care planning tools. This ensures timely and accurate tracking of resident needs, which improves the quality of care and reduces the risk of mistakes.
3. Compliance and Reporting: Assisted living facilities must comply with numerous regulations. A PMS simplifies record-keeping and reporting, ensuring that your facility meets all regulatory requirements while reducing the administrative burden.
4. Cost Savings: By automating many processes, a PMS helps reduce labor costs, prevent revenue leakage (due to billing errors), and manage expenses more efficiently. The system provides detailed financial reports that allow you to track budgets, income, and operational expenses.
5. Scalability: As your business grows, a PMS can scale with you, providing the tools needed to manage multiple locations, residents, and staff. It’s an essential asset for expansion, streamlining operations across different sites and ensuring consistent care quality.
6. Improved Communication: PMS often includes tools for enhancing communication between staff, residents, and families. Families can access real-time updates on their loved ones, and staff can coordinate care plans and updates seamlessly.

By integrating a PMS into your assisted living business plan, you ensure your facility operates smoothly, remains compliant, and provides high-quality care, all while preparing for future growth and expansion.

Key Takeaways

Creating a business strategy for your assisted care home is an important step. If you follow the blueprint above, you will be a true expert by the end.

You will have a thorough understanding of the assisted care facility sector, as well as your competitors and clients. You will have created a marketing strategy and will fully comprehend what it takes to start and run a thriving assisted living business.

To learn more about Booking Ninjas and what we do, schedule a free call with us now!